Program

Introductory speech of the organizers and sponsors.

• Product. Which projects interest the market, and which – not;

• Where to search for team members? How to choose contractors? 

• Top 7 most efficient channels in terms of ROI;

• Top 10 most interesting countries;

• ‘Doped’ ICOs, or why you will not raise $30 million in a day;

• Platforms go crazy. How to work with them? 

• Which languages should be chosen for translation, and which – not;

• What you really need to do at conferences;

• Organizing technical support. Why Soviet-type service can kill your business?

• Top 5 mistakes that I made. 

• ICO for non-IT projects: legal point of view;
• ICO records: $35 Million in 30 Seconds - how and why is it possible?
• ICO Market Crosses $1 Billion Mark, Is Bubble Imminent?

Presentations of companies from demo zone.

1. Types of scam:

• by subjective aspect;

• by the model of ‘local currencies’;

• by used technologies.

2. How to detect a scam:

• general principles;

• important details.

3. Analysis of case studies:

• general profile of scams before the era of ICOs;

• scams in 2016;

• scams in 2017.

4. Reputation means money or appropriate blockchain as a solution of scam problem.

• When to start the campaign to manage your tasks. Cycles of community management, bounty program, and listings;

• “Around the world”. How to prepare to an ICO in the USA, China, Korea, and other countries. What should be taken into account;

• China: where and how to launch, who to partner with, and why you should not place ads on Chinese websites;

• ICO landing. What do ICO participants want to see and to what aspects do they pay attention?

• How to choose advisors? How have we partnered with Eyal Hertzog, founder of Bancor;

• The price of victory. Why 20% of efforts bring 80% of results and how to understand what makes those 20%;

• Mistakes: how not to screw things up with “excessive marketing”.

• Traditional success criteria;

• Evaluation of high-profile projects from the perspective of the abovementioned criteria;

• Reasons for the assessment;

• ‘New criteria’ for assessing success;

• Re-evaluation of some projects through the ‘New criteria’;

• Conclusion and presentation of a project that meets the abovementioned requirements.

• Regulatory issues of the Initial Coin Offering;

• What does the lack of ICO regulation mean in practice;

• Key principles of securities legislation in USA, China;

• Legal approach to ICO in the EU (by the example of France).

• How to draw audience of many thousands crypto investor automatically from any source?

• How to create audience with similar interests?

• How to translate ICO websites into 140 languages in one click?

• How to launch YouTube advertising campaign for millions of people?

• How to answer hundreds of investors’ questions in a minute using chatbots?

• How to create automatic sales funnels for tokens in messengers?

• How to get targeted clicks from Facebook for free?

• How to create automatically filling resources and redirect traffic from the Google homepage?

• How to access thousands of crypto investors on Reddit?

• How to automate personal and business accounts on social networks for an unlimited amount of traffic?

• How to Live broadcasts to find crypto investors for the ICO project?

• Ways of launching fiat money on crypto exchange;

• How to convert funds?

• Cryptocurrency arbitrage;

• Selection of the most beneficial customer to convert funds;

• Conversion of cryptocurrency in fiat money with a beneficial interest rate;

• Legislation, tax expenses;

• Pitfalls of legal aspects;

• Recommendations on regulating the legal part;

• Draft laws on cryptocurrencies.